One-off local SEO for healthcare and local services
A fixed-scope project for small clinics and practices in East Grinstead and across Sussex. We review what you have, find the biggest opportunities, make the changes ourselves and leave you with a clear plan. No monthly contract.
Direct answer
A one-off local SEO project reviews what a practice already has, finds the few changes that will move local visibility, makes those changes and leaves a written plan the owner can follow. It covers the Google Business Profile, Search Console and indexing, page titles and structure, local competitors, realistic keywords and local landing pages, with no monthly contract attached.
Who it is for
Owners who want their search presence fixed properly once, without committing to an ongoing agency package.
Areas
Not a fit if you want a guaranteed number one. Nobody can honestly promise a ranking. We promise the work, and we show you what moved.
How the project works
Four steps, usually two to three weeks from access to handover. You agree the list of changes before anything is touched.
Search Console, indexing and coverage, site structure, page titles and meta descriptions, internal links, speed on a phone, and the current Google Business Profile. We read the data before recommending anything.
Who appears in the map pack and AI answers for your treatments in your town, what their profiles and pages do that yours do not, and which searches are realistic to win this year.
We implement the changes ourselves: profile categories and services, titles and descriptions, internal linking, structured data, indexing problems, and new or rewritten treatment and location pages where they are justified.
A short written plan for the next 90 days: what to post, how to ask for reviews, which pages to write next and what to check in Search Console each month. Plain English, no dashboard subscription.
Done for you
Left with you
Healthcare-specific SEO
Generic SEO advice can work against a clinic. These are the points we build into every healthcare project.
Google treats health information as "your money or your life" content and looks harder for experience, expertise and trust. Pages should show who wrote them, their qualifications and when they were reviewed.
Bios that name the professional register and number (GMC, GDC, HCPC, GOsC, GCC or BACP) give search engines and patients something they can check.
The CAP Code limits what health businesses can claim. We write pages that rank without promising cures or outcomes the ASA would challenge.
Replying to a review must not confirm that someone is a patient or discuss their care. We give you reply wording that stays inside confidentiality guidance.
Where a practice is registered with the CQC, its current rating should be displayed on the website. It is a requirement and also a strong trust signal.
Schema types such as MedicalClinic, Dentist and Physiotherapy describe the practice precisely, rather than as a generic local business.
How local search is changing
Search results increasingly answer the question and name a business, rather than listing ten links. That changes what a small practice needs to get right.
SEO, AEO and GEO
People now ask AI tools questions like “who is a good physio near East Grinstead?”. Those tools build their answer from the same signals search engines use, plus a few of their own.
The foundations still matter most: crawlable pages, clear titles, a complete profile and pages that match what people search for.
Answer engine optimisation structures pages around real questions with short, direct answers that Google and voice assistants can quote.
Generative engine optimisation makes the practice easy for ChatGPT, Gemini, Perplexity, Copilot and Claude to identify, trust and name when someone asks for a recommendation.
No one controls what an AI assistant says, and the tools change their sources often. Anyone selling guaranteed placement in ChatGPT is selling a guess.
What does work is being consistent, verifiable and clearly described everywhere these tools look. We check what the main assistants say about your practice before the work and again at handover, so you can see the difference yourself.
Files such as llms.txt can help some tools read a site, but they are not a Google ranking factor, so we treat them as optional.
Useful extras
Included where they are the biggest opportunity, or added to the scope if you want them.
A simple, compliant way to ask patients for reviews after appointments, including the link and wording.
Making sure the path from search result to booked appointment works on a phone without dead ends.
Fixing the slow images, scripts and layout shifts that cost rankings and patience.
Readable contrast, labelled forms and headings that make sense for patients using assistive technology.
A short list of posts and photos to add over the next three months, written for your treatments.
An optional single review of what has moved, instead of a monthly retainer.
Common questions
Pricing is fixed per project and agreed before work starts, based on the size of the site and what needs fixing.
No. This is a one-off project with an agreed scope. You leave with the changes made and a written plan. If you later want a single 90-day check-in, that is optional and quoted separately.
We make the priority changes ourselves: the Google Business Profile, titles and descriptions, internal links, structured data, indexing fixes and agreed pages. The report is the plan for what comes after, not a substitute for the work.
No one can honestly guarantee a ranking, and anyone who does should be treated with caution. We focus on the changes with the strongest evidence behind them and show you what moved using your own Search Console and profile data.
It makes it much more likely, because AI assistants rely on consistent business details, trusted directories, reviews and clearly written pages. No one controls what an AI tool says, so we check what the main assistants say about you before and after the work rather than promising a result.
Manager access to your Google Business Profile, a user on Google Search Console, and access to your website or the person who manages it. We can work with WordPress, Wix, Squarespace and most custom sites. Nothing is changed without you agreeing the list first.
Most small practice projects take around two to three weeks from access to handover. Rankings and profile visibility usually respond over the following weeks as Google recrawls the changes.
Yes. Pages are written within advertising rules on health claims, practitioner details reference their professional register, review replies respect patient confidentiality, and regulated ratings such as CQC are displayed where they apply.
It depends on the size of the site and how much needs fixing, so we quote a fixed price after a short look at your profile and website. You know the full cost before any work starts.
A free first look
We will look at your Google Business Profile and site, tell you the three changes we would make first, and quote a fixed price for the project. No obligation and no monthly contract.
